I find the problem, then I ship the product.

The problem

Furnishing a new place takes months: prices checked tab by tab across IKEA, Wayfair, Amazon and Facebook Marketplace, guesses about whether a piece will fit, and no designer to ask. Existing tools either stay inside one retailer's catalog, rely on slow human designers, or generate a pretty room with nothing you can actually buy.

What the research said

Our team heard from 27 people furnishing a home, in 18 live or voice-note interviews and 9 form responses, and coded every answer into 36 pain-point themes.

Homie voice-of-customer research, 27 people, Oct 2026 · cart abandonment: Dynamic Yield via Oberlo, Oct 2024

The pitch deck

From 27 interviews to a clickable prototype, in 30 slides. Click the right or left side of a slide, use the arrow keys, or swipe.

01 / 30 Homie: your personal interior design expert

From pain points to answers

Who we build for first

We sorted the 27 people into the team's six persona types and design for three of them. We start with Budget New Movers like Maya, 10 of the 27 and the largest group: she starts from an empty room, can't paint or drill, and price leads every decision. Existing Furniture Optimizers come next and High-Investment Planners later, as a premium tier.

What I built

• Homie appAn AI interior designer for first-time renters, built as a clickable prototype of five screens. You tell it about the room and send a photo; it restyles your own room with real, buyable pieces, gives one pick per piece with the reason and the price across stores, checks each piece against your measurements, and ends in one cart. Every screen traces back to what the 27 people asked for.
• AI hypothesisIf a renter sees her own room restyled with real, buyable pieces and a reason for each pick, she can approve and buy in one session. We earn retailer commission on each order.
• PersonasThree personas sized from the 27 interviews, and the case for starting with Maya, a first-time renter on a budget.
• Pain-point mapAll 36 pain points the 27 people raised, placed on the six stages of furnishing a home, each traced back to the answers it came from.
• Lifecycle planA concierge proof of concept first, then an automated one, a pilot with real movers, and an MVP gated on renters actually buying.
• Room Try-OnThe building block behind Homie's fit check, built as a Shopify app for decor stores. Shoppers upload a room photo and drag, resize and rotate the product onto their wall. Product photos are cut out in the browser, so nothing leaves the device. An optional “Render with AI” button sends the mock-up to Gemini through a signed app proxy with a monthly cost cap.

Also produced

The problem

A large share of a product manager's week goes to writing the same kinds of documents: vision statements, PRDs, personas, journey maps, interview guides. Each starts from a blank page even though the structure is well known.

What I built

A tool library that drafts each artifact from the product's own context, using retrieval-augmented generation so outputs stay grounded in what the team has already written. Drafts open in a built-in editor for the PM to refine.

• Vision & strategyProduct vision statements and PRDs
• DiscoveryPersonas, customer journey maps, customer interview guides
• ExperimentsLean startup hypotheses and experiment design
• PrioritizationRICE scoring and use-case generation
• Go to marketProduct marketing copy and LinkedIn posts

Business model

Three monthly plans from $10 to $50, each with a monthly word allowance and access to every tool, plus a free trial with no card required.

What it does

Prompting a model chapter by chapter loses the thread: tone drifts, recipes repeat, structure breaks. AgentBook Writer AI runs a drafting loop that plans the whole book first, then writes and checks each section against that plan. A companion Pinterest app turns finished recipes into pins that drive readers to the book.

What the first paid test taught me

A paid-ads launch brought plenty of sign-ups. Most people who paid stayed (7 of 12), but fewer than 5% of sign-ups ever paid. The numbers made the diagnosis clear: the problem was activation, not traffic.

Where it stands today

The retention-first plan

• InterviewTalk to every churned and retained customer; the best retained-customer sentence becomes the headline.
• ActivationDefine the moment that matters (first exported book) and instrument the funnel around it.
• First runReplace the empty screen with a template picker and a checklist that leads to one guided win.
• CommunityA Skool community teaches KDP with the software, as the onboarding layer.
• GateNo more paid ads until 3 of the next 10 hand-sold customers are still paying at month two.

The problem

Patients struggle to get their records from different providers, to remember their own medical history, and to share it, including family and dental records. In Canada, 44% of people see more than three providers.

What the research said

A survey of 29 people across provinces, plus 5 interviews with patients and providers.

Survey n=29 · 5 interviews

The solution

Patients set the wallet up around their own health needs, see their history by provider, and choose exactly what to share. Each provider gets a QR code or access code to open the shared record. Integration with provincial and private health systems runs through a privacy-compliant API, and patients pay a small monthly fee.

Also produced